For the last three years, Samantha has helped websites more effectively interact with their new and existing users. As the founder and CEO of the user acquisition and experience consulting firm Ambusch Consulting, Samantha helps businesses increase the efficacy of their acquisition campaigns and more consistently connect with their user base.
In her youth and through college Samantha always volunteered her time helping those in need; although her passion for service never diminished, once she founded Ambusch Consulting, she stopped being able to volunteer as much as she wanted to. In May 2014, a year to the day after formally starting her consulting firm, Samantha launched the Letters Project; an online platform that enables people to write letters of greeting, support and well wishes to terminally ill and developmentally disabled people.
The concept behind the Letters Project is simple; the time required is small, but the impact created by showing someone you care
can be huge.